The greatest mistake in the treatment of diseases is that there are physicians for the body and physicians for the soul, although the two cannot be separated.
~Plato

Monday, September 19, 2011

Proper documentation in the medical setting...

It's been a while since I've last posted something on this blog. Since I have found time to do so, I'm posting something, which I first saw in Twitter, that really struck me. A month ago, news broke that a hospital in Taiwan unintentionally harvested and transplanted HIV-infected organs to 5 patients. Here's an excerpt of the article:

Taiwanese hospitals mistakenly transplant HIV-infected organs
  • CNA and Staff Reporter
  •  
  • 2011-08-28
  •  
  • 15:58 (GMT+8)
"Doctors at National Taiwan University Hospital (NTUH) in Taipei transplanted the organs of an HIV-infected donor on Wednesday without performing checks, putting five organ transplant recipients at high risk of contracting AIDS, Taiwan's Department of Health (DOH) said Saturday (Aug 27).
Tan Ching-ting, a spokesman for the hospital said at a news conference that its physicians only checked the results of HIV tests with the hospital's laboratory by telephone, leading to a misunderstanding. Transplant team members misheard a member of the lab say the test results were "non-reactive" and proceeded to perform four transplant procedures, Tang said.
A fifth organ was sent to National Cheng Kung University Hospital in Tainan in southern Taiwan, which apparently suffered a similar oversight."

If you're interested in reading the full article yourself, just click here.

Reflecting from the article, a simple read back and/or a written/printed official result that can be e-mailed or faxed might have made the difference. But what's done is done and, as the saying goes, "it's no use crying over spilled milk." Despite the unfortunate circumstance, I commend the health professionals of Taiwan for handling the situation as professionally as possible as well as exerting efforts in providing solutions for the affected patients. Hopefully, everyone who has read the article will learn from the mistakes and it will be the last time we hear of such an occurrence.

This post was not meant to point fingers at anyone but it, hopefully, serves as a reminder that everyone must remain vigilant in terms of documenting any information that might cost the life of a person. The hospital I am currently affiliated with will be re-accredited by the Joint Commission International (JCI) next year. As such, the importance of quality healthcare and patient safety has been constantly emphasized and ingrained in the hearts and minds of the entire hospital community. Everyone in the hospital plays an important role - the hospital managers, the consultants, the residents, the interns, the clerks, the nurses, the administrative staff, the maintenance staff, et cetera - and the success of one is the success of the hospital. The entire accreditation process and provision of excellent and quality health care services remain a joint effort and, as such, I wish that this little nudge reaches the entire hospital community and beyond.

Wednesday, January 19, 2011

Marketing Management PPT #5

10 Step Marketing Plan (Group)
The Medical City
Wellness and Aesthetics Center

Disclaimer: This is for reporting purposes only.

Marketing Management PPT #4

Another 10 Step Marketing Plan
Print-Ad in Town&Country (April 2009)
Philosophy by Mikaela

Disclaimer: This is for reporting purposes only.

Marketing Management PPT #3

10 Step Marketing Plan (Individual)
The Medical City
Wellness and Aesthetics Center

Disclaimer: This is for reporting purposes only.

Marketing Management PPT #2

My 20-year Personal Marketing Plan
by MAD ALEX UY

Disclaimer: This is for reporting purposes only.

Marketing Management PPT #1

Chapter: 21 Tapping into Global Markets
Kotler's Marketing Management 13th ed.

Disclaimer: This is for reporting purposes only.

Friday, October 15, 2010

Harvard-trained Filipino doctor walks the ‘extra mile’ - INQUIRER.net, Philippine News for Filipinos

By Anselmo Roque
Central Luzon Desk
First Posted 00:05:00 10/15/2010

Filed Under: Further Education, People

NUEVA ECIJA, Philippines—In the 1960s, Dr. FloriƱo Francisco turned his back to a job offer for him to be an associate in adolescent medicine at Harvard University in the United States.

His father, National Artist for Literature Lazaro Francisco, had told him that it would be a nobler deed to return home and serve his countrymen than live in affluence as a second-class citizen in a foreign land.

Francisco, now 70, heeded his father’s advice and returned home in 1968 after finishing his post-graduate training and residency in several US hospitals and medical facilities.

He practiced in the Philippines and established the Lingap Bata Medical Mission 12 years ago in Nueva Ecija. He also initiated and participated in projects that helped the poor.

Click Here for the Full Story

Thursday, October 14, 2010

The ASMPH MD-MBA Program

Since time immemorial, PHYSICIANS have been known to be one of the most important and influential members of society. Today, most especially in the Philippines, physicians are awarded great power as well as responsibility, which is why a lot of people aspire to become one. I, for one, am among the privileged few who are travelling towards that destination. Currently, I am a Year Level 8 (which is equivalent to a junior intern in other medical schools) MD-MBA student in the Ateneo de Manila University School of Medicine and Public Health (ASMPH).

If you're wondering how I could be taking both MD and MBA classes at the same time, well, it's one of the perks of studying in the ASMPH. Evidently, the ASMPH medical curriculum is something that's very UNIQUE, in fact, no other medical school in the world does it the way ASMPH does. The school's vision involves creating the doctors of the future, those doctors who possess three main characteristics: OUTSTANDING clinician, DYNAMIC manager and SOCIAL catalyst. Obviously, this way of training physicians is quite unexpected since a lot of people may only associate having an MBA to business-oriented professionals but as it turns out, linking the two schools of thought actually makes sense. A handful of concepts are definitely applicable to the medical setting and learning them early on gives its students an edge.

Together with our medical clerkship in various hospitals, including the school's partner hospital - The Medical City, the PIONEER BATCH is currently taking management subjects under the Ateneo Graduate School of Business, namely, Operations Management, Financial Management and Marketing Management. Among the different courses, the latter one, Marketing Management, has inspired me to put up my own blog. As a result, this endeavor will help launch MY OWN BRAND as well as the brand of my colleagues, my school, my community and my country.

For those who are interested, here are a few information lifted from the ASMPH webpage... or... just go and check it out yourself by clicking HERE.



Ateneo School of Medicine and Public Health (ASMPH)
Vision:
The ASMPH as an institution seeks to be a leader in redefining health and how health is accessed and delivered in the country.
As such, it will serve as a catalyst for systemic, systematic, and structural changes in the health sector by producing graduates who are physician-leaders.
ASMPH will be at the frontline of the university’s efforts in contributing to nation-building, particularly in addressing the poverty challenge.
In all of the above, the ASMPH is animated by the Jesuit, Catholic, and Filipino character of the Ateneo de Manila University

Mission Statement:

The Ateneo School of Medicine and Public Health seeks to form, educate, train, and field physician-leaders who will actively catalyze and take charge of the process of affecting and effecting systemic changes in society through the health sector.